‘Flawless’ is a song by Beyoncé released in 2014. It is safe to say that almost everybody knows this song, even if the only lyrics you actually do know are “I woke up like this, flawless.” In fact, the song is so popular that multiple celebrities, such as the supermodel Naomi Campbell who is shown in the picture above, started taking selfies of themselves in bed with the hashtag #iwokeuplikethis and posted them on their social media accounts. There are currently 1,392,983 posts on Instagram with that same hashtag.
When I first heard the song, particularly the lyrics mentioned earlier, I interpreted it as Beyoncé saying that no matter what you look like when you wake up in the morning you’re still flawless. And maybe that is what she was trying to express, but it definitely isn’t what celebrities such as Mariah Carey and Kim Kardashian have been portraying on their Instagrams. The #iwokeuplikethis Instagram craze has displayed women looking perfect while still in bed. Many of them are shown with perfect hair and fresh make up. None of them looking the way many of us do when we roll out of bed in the morning.
We live in a society where women put too much effort into looking effortlessly beautiful and this particular Instagram movement shows the ridiculous and unrealistic expectations to look flawless the minute we wake up in the morning. Instead of embracing natural beauty, we have come to hiding what we believe are our physical flaws.