We have all watched Coldplay ft. Beyoncé’s new video ‘Hymn for the Weekend.’ This video has made lots of people angry, especially Indians and people with Indian descents. This video has created some problems around the area of cultural appropriations by representing the Desi Culture. Beyonce is shown “dressed in a traditional Indian Desi outfit, acting as a Bollywood dancer.” They feel that Beyonce does not deserve to be treated differently only because she is Beyonce. It is not correct for her and Coldplay to use their rituals and beliefs for marketing purposes. In other words, it is not right for them to use their cultural beliefs to use in their video at all!
But there are controversial issues because other Indians do not think there is anything wrong with the video. They think that their country is beautiful and that Coldplay and Beyoncé are just showing the beauty of their country! In my opinion I do not believe they are disrespecting their culture if anything I think they are embracing and showing the rest of the world how beautiful India can be. I personally do not know much about India but by watching this video I see lots of beautiful imagery of their homeland. The only thing that I did not think was appropriate was Beyoncé doing the hand gestures and wearing the traditional clothing on her head because if she does not belief in their rituals than she simply should not wear it.
The hand gestures were not appropriate, my friend Shruti is Indian and she found Beyoncé doing these gestures not okay! The hand gestures that Beyoncé was doing in the video have strong meanings and beliefs. If you do not believe in their rituals than you should not be doing the gestures only for the nation to see. Something that I thought was interesting about the interview I had with Shruti was that she was not upset with Coldplay. She says that Coldplay actually knows their culture and has donated a lot to the people of India but is upset just at Beyoncé for acting as if she knew their culture on camera. For example, the art that Beyoncé is using in the picture below is Henna tattoo which is used in India as a celebratory decoration important celebrations and special events. But Beyoncé is not using it correctly according to their standards.